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SMS Compliance

These steps will need to get completed in order for sms messages to be sent and received

Eman Spark avatar
Written by Eman Spark
Updated this week

Compliance Guide for Clients

once you click submit on sms number page, you need to reach out to tech support to review everything. Process can take up to 5 business days after submitting to go through all of the phases

1. Choose the Phone number of choice from the available list

2. Add info to the SMS compliance section on sms number page

  • Business Legal Name: This must match what you have on tax forms and must match the same thing listed as business name in general settings

  • Business tax ID EIN: exactly what it shows on tax forms

  • Street Address: must match tax forms

Plus all of the following:

  • HTTPS website (must load properly, under ~20 seconds)- This is to be added in settings>general settings of Spark for Business website

  • Privacy policy page on website: (clearly stating: “mobile numbers will not be shared with third parties/affiliates for marketing/promotional purposes”)

  • Visible, compliant opt-in webform on website on the contact us page or main page, and optin language that follows it. It should be added under the submit button, on every section where you ask for a phone number from the student

3. Build a Compliant Opt-In Webform and add it to the website

Make sure your form includes:

  • A separate, unchecked checkbox for consenting to receive SMS notifications

  • Language that states what messages recipients will receive (frequency, topic, sender)

  • Visible links to Privacy Policy and Terms of Service ( you can create these on Google or via a platform like ChatGPT for free)

  • Required disclaimer: The language should be the following:
    "By providing your number, you consent to receive marketing/promotional/notification messages from {COMPANY NAME}, to opt out reply STOP at any moment. Msg & Data rates may apply".

  • It should be added below the submit button.

  • Provide Sample Message Templates

Include two sample message texts that illustrate exactly what will be sent, such as marketing or transactional messages. They should:

  • Mention your company name and website

  • Include opt-out instructions ("text STOP")

  • State message frequency and any applicable data rates

  • Clarify help instructions ("text HELP")


4. Submit via Spark or reach out to Tech team


5. Understand Submission Phases

-Phase 1-2 should be immediate, if not contact Spark tech team

-Phase 2- should be 15 minutes

_phase 3- takes about 5 business days

6. Avoid Common Rejections — Checklist

Before resubmitting, review these critical items:

  • ✔ Website uses HTTPS and loads quickly

  • Check the business name on the sms number page and make sure it matches the business name on the general settings page. Remember to include the business name from taxes, not what you do business as.

  • ✔ Opt‑in form is visible and not hidden behind pop-ups/buttons

  • ✔ Privacy policy link appears in footer, header, or on form

  • ✔ Disclaimer text legible (not blending into background)

  • ✔ All form and profile fields (business name, address, owner name) contain no invalid special characters

  • ✔ Opt‑in path instructions are included if the form is hard to locate


7. Restrictions & Disallowed Content

Ensure your business and campaign content does NOT involve:

  • SHAFT categories (Sex, Hate, Alcohol, Firearms, Tobacco/Vape)

  • Cannabis/CBD/Kratom or paraphernalia

  • Gambling, third-party lead generation, credit repair/debt relief

  • Financial high-risk products (like payday loans), unless only used for 2FA or transactional messages


✅ Final Submission Checklist (Phase 0 prep)

  • Correct EIN (or SSN), legal name, and address

  • Static HTTPS website with Privacy Policy and TOS

  • Independent, clear SMS opt‑in form

  • Sample messages (×2) with required fields

  • Privacy policy language about mobile data non‑sharing

  • Prepared for OTP approval (sole proprietors)

  • Confirm campaign doesn’t involve prohibited content


Once all items above are finalized, proceed to submit your information, Spark sms number page, and reach out to tech support to confirm it's in correctly. If you hit a rejection at any phase, carefully compare feedback with this checklist to resolve issues before resubmitting and reach out to Spark Tech support to resubmit for you.

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