Tracking and Analyzing Trial Metrics, Appointments, and Memberships in SPARK MINDS
In SPARK MINDS, understanding and tracking trial performance metrics such as leads, conversions, appointments, cancellations, and memberships can be achieved by leveraging specific reports and tools available within the platform. Below is a guide to effectively utilize these features:
Key Reports for Tracking Performance Metrics
Leads per Month and Trial Conversions
To track leads and their conversions over a selected timeframe, use the Members Conversion Report: - Navigate to Reports > Members Conversion. - This report details conversions from Prospects to Trials or from Trials to Active Students. - Apply filters for specific contact types or export the data for deeper analysis.
New Prospects and Trial Memberships
Use the Lead & Trials Maximizer feature located at Contacts > Lead & Trial Maximizer to monitor new leads and trials effectively.
Membership Cancellations
Access the Cancelled Memberships Report under Reports > Cancelled Memberships to review membership cancellations and analyze trends.
Memberships Gained
View all new memberships using the All Memberships Report: - Go to Reports > All Memberships. - Filter by the 'Entered Date' to identify memberships gained during specific periods.
Appointments (Trials Who Showed Up)
Use the Ultimate Stats Report: - Navigate to Reports > Ultimate Stats > Scoreboard. - Filter by time frame to assess show-up rates for trial appointments.
Tagging and Filtering for Tracking Trial Demos
If you want to count how many leads scheduled a 1st-trial demo within a given month:
Use booking tags associated with 1st trials (e.g., "booked-ignite-trial") applied when a lead schedules a trial session via Ignite calendars.
Filter the contacts for the desired month (e.g., August) and then further refine the list by this booking tag.
Sorting Member Information
To sort member data by trials or memberships:
Use the All Memberships Report: - Navigate to Reports > All Memberships. - Apply filters based on the contact type, such as Trials or Memberships, to obtain the data breakdown.
Addressing Specific Scenarios and Troubleshooting
Leads in the 'Current Ranks' Report
Leads appear in the 'Current Ranks' report if a rank (e.g., a white belt) is associated with them. To remove them:
Open their profile.
Go to the Ranks tab.
Either remove the rank or mark it as "no longer earning ranks."
Understanding Financial Forecast Report Visibility
Members in the Financial Forecast Report appear based on installment schedules:
A member only appears for months in which an installment is due.
If a subscription has an end date or is time-limited (e.g., a 2-month membership), the member will only show up for the months before the end date.
Once all installments are completed, the member will no longer appear unless the membership is extended or payments are renewed.
Related Topics
Managing Membership Renewals
Tracking and Analyzing Student Attendance
Optimizing Conversion Rates Through Lead Tracking