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How can I resolve SMS compliance rejections and ensure approval?

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Written by Partner Training

How to Resolve SMS Compliance Rejections and Ensure Approval

SMS compliance is a critical requirement for businesses using SMS capabilities. Rejections often occur due to inconsistencies or missing elements in your submission. This guide outlines common reasons for rejection and provides actionable steps to address them.

Common Reasons for SMS Compliance Rejection

1. Business Information Issues

  • Inconsistent Business Details: Ensure the business name and address in your SMS settings match exactly with your tax/legal documents. Avoid using a DBA (Doing Business As) name unless it is your official legal name.

  • Invalid EIN: If your Employer Identification Number (EIN) is flagged as invalid, re-enter the information exactly as it appears on your tax documents and resubmit.

2. Website and Web Form Compliance

  • Missing or Invalid Website: Your website must be active, legitimate, and load within 20 seconds. It should use HTTPS for secure connections.

  • Opt-In Language: Include compliant SMS consent text directly below the submit button on all forms where phone numbers are collected. For example: "By providing your number, you consent to receive marketing/promotional/notification messages from [COMPANY NAME]. To opt-out, reply STOP at any moment. Msg & Data rates may apply."

  • Privacy Policy and Terms of Service Links: Ensure these links are clearly visible and accessible on your website, preferably near the opt-in form.

  • Checkboxes for Consent: Use separate, unchecked checkboxes for SMS consent, marketing consent, and agreement to Terms and Conditions. These must be visible on the initial page load.

3. Call to Action (CTA) Issues

  • Incomplete CTA Information: If the opt-in process occurs outside your website, provide detailed documentation of how consent is obtained. Ensure all CTA information is complete and verifiable.

Steps to Address Rejections and Resubmit

  1. Review the Rejection Reason: Carefully read the rejection message to identify the specific issue.

  2. Update Business Information: Ensure all details match your tax/legal documents.

  3. Revise Your Website:

    • Add compliant opt-in language to all relevant forms.

    • Include visible links to your Privacy Policy and Terms of Service.

    • Implement required checkboxes for consent.

  4. Test Your Website: Verify that all elements (e.g., forms, links, checkboxes) are functional and visible on initial page load.

  5. Re-submit Your Application: Once corrections are made, re-submit your SMS compliance application for review.

Additional Tips for Approval

  • Double-Check Details: Ensure all information is accurate and consistent across your settings and website.

  • Document Changes: Keep a record of updates made to your website and submission.

  • Seek Assistance: If issues persist, contact SPARK MEMBERSHIP support for guidance.

By following these guidelines, you can address common SMS compliance issues and improve your chances of approval.

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