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Ignite | How to Set Up Your Facebook Pixel + Conversion Events
Ignite | How to Set Up Your Facebook Pixel + Conversion Events

Facebook lets you track Cost Per Lead, Trial, and Appointment. Automatically. Here's how...

David Tendrich avatar
Written by David Tendrich
Updated over a week ago

Okay! Time to turn on the Facebook Machine, eh?

We've got a killer video for you below walking you through it all!

Ignite makes it easy.

It leverages everything we've learned about getting leads off of Facebook, after spending millions of dollars testing and tweaking.

It also leverages what Logan Snyder, our favorite Facebook Marketer for Martial Arts Schools, is learning on a daily basis as he serves ~100 schools worldwide.

Before we dive into how to do it yourself... you might consider reaching out to Logan Snyder to ask him to run a "3-Day Test" for your school...

Logan runs the ads for all of Grandmaster Park's locations, and gets more leads for less cost than any FB expert we've encountered.

He works with nearly 100 schools, and is a BJJ practitioner himself, so he really gets it and lives and breathes martial arts.

What we love about Logan is he'll run a test for your school for 3 days.

While his system works for 9/10 schools, nothing works for everyone, so if you're a "special case" -- he'll let you know ASAP, rather than drag it out.

(Other agencies will drag things out just to get money out of you -- Logan gets that a school runs a tight ship, so he doesn't want you to spend a single dollar you don't have to. We really love this about him.)

We would suggest booking a call with him immediately because word is spreading about him, and his availability is limited:

Ask him about performance based advertising, where, after a setup fee, you only pay if he gets results!

Okay! Want to set it all up yourself? Then let's dive in!

Logan Snyder, mentioned above, made us this awesome walkthrough!

Table of Contents:

00:45 - Accessing your Business Manager

01:21 - Events Manager

02:10 - The Pixel

02:25 - Already have a pixel? Do this

06:10 - Done-for-you Event Codes (see below to copy/paste them!)

09:04 - Adding the Pixel & Event Codes to your Checkout Pages pt. 1

12:21 - How to know which Event Code goes where

14:40 - Adding the Pixel & Event Codes to your Checkout Pages pt. 2

16:20 - Creating a new Facebook Ad Campaign using your new Conversion Events

16:30 - Getting to Ads manager & creating a campaign

17:10 - You must run these ads from Ads Manager, not from your Page!

17:40 - Selecting Campaign Objective (And breaking down what they each mean)

19:10 - Adding a Conversion Event to your new Campaign

21:15 - The Google Chrome Facebook Pixel Helper to make sure your Pixel is on your website and firing correctly!

From the Video: Event Codes to Copy/paste:

fbq('track', 'Lead');
fbq('track', 'Schedule');
fbq('track', 'Purchase', {
value: 7,
currency: 'USD',

For the "Purchase" code above, make sure to update the value to the cost of your trial!

What's next? Let's run some actual ads! Check out this tutorial:

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