🔥IGNITE | GA4 & GTM Setup Details
TABLE OF CONTENTS:
🔥 GOOGLE ANALYTICS 4 SETUP
Google is moving away from Google Analytics 3 to Google Analytics 4 (GA4)
Google Analytics 3 (Universal Analytics - number starts with UA-)
Google Analtyics 4 (number starts with G-)
From 1st July 2023 GA3 will no longer track data & you have to have GA4 setup.
The basic difference is that GA3 used one (1) tracking code. Now GA4 uses 3 different ones.
Ignite has set up your:
GA4 (Google Analytics 4)
GTM (Google Tag Manager)
NEXT STEP: We would like to share admin access to both of these with your google email account.
CLICK HERE to give Ignite your preferred google email account, so we can share admin access to your GA4 & GTM
[NOTE: this is your google account email - probably not the email from your domain]
🔥 UNDERSTANDING GA4 & GTM
NOTE: You can NO LONGER add UA tags to GTM - Google has stopped this
You will need to set up a new GTag from GA4 - See instructions in this tutorial.
If you already had UA tags installed GTM will still read it.
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Know your Google Tag ID
The 3 NEW TAG IDs you will now use are:
Property ID
Stream ID
Measurement ID
Property ID:
The Property ID is used to locate your website database on Analytics.
How To Find Your Property ID
Sign in to your Google Analytics account.
Click Admin.
At the top of the Property column, select your property.
NOTE: You are NOT Creating a Property - You want to be logged into the GA4 Account Spark Ignite has set up for you and shared with your google email account.
Need to give Spark Ignite your Google email account? CLICK HERE
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Stream ID:
Stream ID is used to identify which measurement ID it is holding. You can have multiple stream IDs per property to setup which events/views you want to see on Analytics
How to Find Your Stream ID
Go to Admin > Data Streams.
Select the data stream.
Look at the Stream ID field.
Measurement ID:
You can use the Measurement ID to send data to a specific web data stream. This is also used to install on your website or GTM to send signals back to Analytics for reporting.
How To Find Your Measurement ID
🔥 STEPS TO TAKE WITH YOUR 3 IDs
Now that you have your 3 IDs
Property ID
Stream ID
Measurement ID
This is what you need to do with them:
1. Use the Property ID to search in Google Analytics to locate your reports/dashboard.
2. Add your Measurement ID to GTM (Google Tag Manager) - so the data from your Ignite website integrates with your Google Analytics 4 account.
NOTE: Ignite does this for you - but you can also check for yourself
To see your Measurement ID is on GTM:
Login to your Google Tag Manager Account
Go to tags and look for the Tag name: Google Analytics GA4 Configuration
Click on that name and check if the Measurement ID is the same with Google Analytics and that the trigger is set to All pages.
🔥 TESTING YOUR TRACKING IN GA
This works using Chrome Browser:
Install Chrome Extension: Google Tag Assistant Legacy
Go to your website
Click the chrome extension
Click enable
Now refresh your website so the tags trigger.
Click the Google Tag Assistant Chrome Extension again to see what tags etc are on your site.
🔥 TO SET UP YOUR GOOGLE ADWORDS TRACKING
Previously, you would have given Ignite a snippet to add to your website - that looked similar to this
Now, you can easily set up your Google Adwords Tracking yourself in GTM using your Google Adwords Conversion ID and Conversion Label.
Please follow these instructions:
Sign into Google Adwords: https://ads.google.com/home/
INSTRUCTIONS FOR OLD GOOGLE ADWORDS USER INTERFACE DASHBOARDTools & Settings > Conversion
Click on ‘VIEW ALL CONVERSION ACTIONS’
Click on any of your active CONVERSION ACTION on your Summary
Click on Tag Setup > Use Google Tag Manager
Conversion ID and Conversion Label should appear on the instructions given by Adwords.
Now you need to add these to your GTM account.
INSTRUCTIONS FOR NEW UI DASHBOARD
Click on Goals > Conversion > Summary
Click on view conversion actions
Click on any active conversion tracking you have
Click on Tag Setup > Use Google Tag Manager
Conversion ID and Conversion Label should appear on the instructions given by Adwords.
Now you need to add these to your GTM account.
Go to GTM
Workspace
If READ only Access:
Go to Admin > User Management > Click your name - change from Read to Publish
(Google Tag Managers sets it to view only by default, even though we have given you Admin access)
Click TAGS on left menu and then click on New
Select Google Ads remarketing & add the conversion ID & set trigger to all pages
Create a CONVERSION LINKER Tag (if you don’t have one already).
Add the Conversion ID and Conversion Label that you got from Google Ads
Save
When you’re happy with adding the tag and all the other configurations you’ve made.
Click on Submit > Publish - to Apply the Changes
It can take 24 hours for any data to show on Adwords or Analytics
Check if tags are connected by using Chrome extension GOOGLE TAG ASSISTANT LEGACY (click enable, then refresh the website - letting the tags load, then you will see the tag analysis - Allow 5-10 minutes if it doesn’t load in right away and then refresh)
ANSWER FROM SUPPORT TEAM WHEN ASKED HOW TO CONNECT THEIR GOOGLE ADS TRACKING ON/WITH THEIR WEBSITE
The best way track your Google Ads conversions on your website is by using the
‘USE GOOGLE TAG MANAGER’ option when you are on Tag Set-up in Google Adwords
NOTE: Spark Ignite has shared admin access to the GTM account we have set up for you - if you don’t have access - please give us your google email address to share access with. CLICK HERE TO SUMBIT YOUR GOOGLE EMAIL
Go to Google Adwords > Tools And Settings > Conversion > Click on Any Active Conversion Action > Tag Setup > Use Google Tag Manager
Choose the option: Use Google Tag Manager to get the Conversion ID & Conversion Label to Add those to your GTM
How To add on GTM :
Add New Tag
Click On Tag Configuration > Google Ads Conversion Tracking - Set Trigger to all pages - Add Conversion ID and Conversion Label
Create a Conversion Linker Tag and Set Trigger to All Pages
Save
When its added correctly to GTM it will look similar to the image below:
When you’re happy with adding the tag and all the other configurations you’ve made.
Click on Submit > Publish - to Apply the Changes
It can take 24 hours for any data to show on Adwords or Analytics
🔥HOW TO ADD TRACKING TO YOUR SPARK CHECKOUTS & CALENDARS: