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🔥IGNITE | GA4 & GTM Setup Details PLUS…. How to Track Your Google Ads Data
🔥IGNITE | GA4 & GTM Setup Details PLUS…. How to Track Your Google Ads Data
Bryan Gomez avatar
Written by Bryan Gomez
Updated over a week ago

🔥IGNITE | GA4 & GTM Setup Details


TABLE OF CONTENTS:

🔥 GOOGLE ANALYTICS 4 SETUP

Google is moving away from Google Analytics 3 to Google Analytics 4 (GA4)

Google Analytics 3 (Universal Analytics - number starts with UA-)

Google Analtyics 4 (number starts with G-)

From 1st July 2023 GA3 will no longer track data & you have to have GA4 setup.

The basic difference is that GA3 used one (1) tracking code. Now GA4 uses 3 different ones.

Ignite has set up your:

  • GA4 (Google Analytics 4)

  • GTM (Google Tag Manager)

NEXT STEP: We would like to share admin access to both of these with your google email account.

CLICK HERE to give Ignite your preferred google email account, so we can share admin access to your GA4 & GTM

[NOTE: this is your google account email - probably not the email from your domain]

🔥 UNDERSTANDING GA4 & GTM

NOTE: You can NO LONGER add UA tags to GTM - Google has stopped this

You will need to set up a new GTag from GA4 - See instructions in this tutorial.

If you already had UA tags installed GTM will still read it.

Know your Google Tag ID

The 3 NEW TAG IDs you will now use are:

  • Property ID

  • Stream ID

  • Measurement ID

Property ID:

The Property ID is used to locate your website database on Analytics.

How To Find Your Property ID

  1. Sign in to your Google Analytics account.

  2. Click Admin.

  3. At the top of the Property column, select your property.

NOTE: You are NOT Creating a Property - You want to be logged into the GA4 Account Spark Ignite has set up for you and shared with your google email account.

Need to give Spark Ignite your Google email account? CLICK HERE

Stream ID:

Stream ID is used to identify which measurement ID it is holding. You can have multiple stream IDs per property to setup which events/views you want to see on Analytics

How to Find Your Stream ID

  1. Go to Admin > Data Streams.

  2. Select the data stream.

  3. Look at the Stream ID field.

Measurement ID:

You can use the Measurement ID to send data to a specific web data stream. This is also used to install on your website or GTM to send signals back to Analytics for reporting.

How To Find Your Measurement ID

🔥 STEPS TO TAKE WITH YOUR 3 IDs

Now that you have your 3 IDs

  • Property ID

  • Stream ID

  • Measurement ID

This is what you need to do with them:

1. Use the Property ID to search in Google Analytics to locate your reports/dashboard.

2. Add your Measurement ID to GTM (Google Tag Manager) - so the data from your Ignite website integrates with your Google Analytics 4 account.

NOTE: Ignite does this for you - but you can also check for yourself

To see your Measurement ID is on GTM:

  • Login to your Google Tag Manager Account

  • Go to tags and look for the Tag name: Google Analytics GA4 Configuration

  • Click on that name and check if the Measurement ID is the same with Google Analytics and that the trigger is set to All pages.

🔥 TESTING YOUR TRACKING IN GA

This works using Chrome Browser:

  • Install Chrome Extension: Google Tag Assistant Legacy

  • Go to your website

  • Click the chrome extension

  • Click enable

    Now refresh your website so the tags trigger.

Click the Google Tag Assistant Chrome Extension again to see what tags etc are on your site.

🔥 TO SET UP YOUR GOOGLE ADWORDS TRACKING

Previously, you would have given Ignite a snippet to add to your website - that looked similar to this

Now, you can easily set up your Google Adwords Tracking yourself in GTM using your Google Adwords Conversion ID and Conversion Label.

Please follow these instructions:

Sign into Google Adwords: https://ads.google.com/home/

INSTRUCTIONS FOR OLD GOOGLE ADWORDS USER INTERFACE DASHBOARDTools & Settings > Conversion

Click on ‘VIEW ALL CONVERSION ACTIONS’

Click on any of your active CONVERSION ACTION on your Summary

Click on Tag Setup > Use Google Tag Manager

Conversion ID and Conversion Label should appear on the instructions given by Adwords.

Now you need to add these to your GTM account.

INSTRUCTIONS FOR NEW UI DASHBOARD

Click on Goals > Conversion > Summary

Click on view conversion actions

Click on any active conversion tracking you have

Click on Tag Setup > Use Google Tag Manager

Conversion ID and Conversion Label should appear on the instructions given by Adwords.

Now you need to add these to your GTM account.

Go to GTM

Workspace

If READ only Access:

Go to Admin > User Management > Click your name - change from Read to Publish

(Google Tag Managers sets it to view only by default, even though we have given you Admin access)

Click TAGS on left menu and then click on New

Select Google Ads remarketing & add the conversion ID & set trigger to all pages

Create a CONVERSION LINKER Tag (if you don’t have one already).

Add the Conversion ID and Conversion Label that you got from Google Ads

Save

When you’re happy with adding the tag and all the other configurations you’ve made.

Click on Submit > Publish - to Apply the Changes

It can take 24 hours for any data to show on Adwords or Analytics

Check if tags are connected by using Chrome extension GOOGLE TAG ASSISTANT LEGACY (click enable, then refresh the website - letting the tags load, then you will see the tag analysis - Allow 5-10 minutes if it doesn’t load in right away and then refresh)

ANSWER FROM SUPPORT TEAM WHEN ASKED HOW TO CONNECT THEIR GOOGLE ADS TRACKING ON/WITH THEIR WEBSITE

The best way track your Google Ads conversions on your website is by using the

‘USE GOOGLE TAG MANAGER’ option when you are on Tag Set-up in Google Adwords

NOTE: Spark Ignite has shared admin access to the GTM account we have set up for you - if you don’t have access - please give us your google email address to share access with. CLICK HERE TO SUMBIT YOUR GOOGLE EMAIL

Go to Google Adwords > Tools And Settings > Conversion > Click on Any Active Conversion Action > Tag Setup > Use Google Tag Manager

Choose the option: Use Google Tag Manager to get the Conversion ID & Conversion Label to Add those to your GTM

How To add on GTM :

  1. Add New Tag

  2. Click On Tag Configuration > Google Ads Conversion Tracking - Set Trigger to all pages - Add Conversion ID and Conversion Label

  3. Create a Conversion Linker Tag and Set Trigger to All Pages

  4. Save

When its added correctly to GTM it will look similar to the image below:

When you’re happy with adding the tag and all the other configurations you’ve made.

Click on Submit > Publish - to Apply the Changes

It can take 24 hours for any data to show on Adwords or Analytics

🔥HOW TO ADD TRACKING TO YOUR SPARK CHECKOUTS & CALENDARS:

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